Brief: Create an intimate editorial layout system
for autobiographical content.
Challenge: Balance raw emotional authenticity
with sophisticated typographic hierarchy while
maintaining readability across personal narrative content.
Conceptual Approach: Grid system references
the structural framework of memory itself,
while mixed typography (serif + typewriter)
creates hierarchy between reflective and documentary elements.
Target Audience: Readers of contemporary memoir literature and design-conscious publications focused on personal storytelling.
Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.
Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.
Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression.
The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.
Target Audience: Indie music listeners,
audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.
Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.
Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.
Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression.
The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.
Target Audience: Indie music listeners,
audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.
Primary Typeface:
Alegreya - chosen for its
literary quality and readability
in extended text passages.
Secondary Typeface:
Typewriter font - authentic contrast and references the handwritten,
journal-like origins of the content.
Primary Typeface:
Alegreya - chosen for its
literary quality and readability
in extended text passages.
Secondary Typeface:
Typewriter font - authentic contrast and references the handwritten,
journal-like origins of the content.
Texts become visual poetry
I left the margin boundaries visible, letting the technical framework become part of the visual poetry.
I wrote this piece in my journal
and never intended to show it.
So when it came to publishing it, I edited the original writing in photoshop
for the cover to maintain the intimacy.
I wrote this piece in my journal
and never intended to show it.
So when it came to publishing it,
I edited the original writing
in photoshop for the cover
to maintain the intimacy.
I wrote this piece in my journal
and never intended to show it.
So when it came to publishing it,
I edited the original writing
in photoshop for the cover
to maintain the intimacy.
