The shape was chosen from hundreds of experiments with her initials.


Water Droplet was added in real life 

and captured by camera at a specific moment.

The shape was chosen from hundreds of experiments with her initials.


Water Droplet was added in real life 

and captured by camera at a specific moment.

The shape was chosen from hundreds of experiments with her initials.


Water Droplet was added in real life 

and captured by camera at a specific moment.

Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.


Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.


Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression. 

The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.


Target Audience: Indie music listeners, 

audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.

Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.


Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.


Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression. 

The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.


Target Audience: Indie music listeners, 

audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.

Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.


Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.


Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression. 

The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.


Target Audience: Indie music listeners, 

audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.