Brief: Reimagine visual identity for Peter Weir's 1989 film about inspiring English teacher encouraging students to embrace poetry, individuality, and free thinking.

Challenge: Capture themes of intellectual awakening and creative rebellion while appealing to both art house and mainstream film audiences.

Conceptual Approach: Brain imagery serves as visual metaphor for students' intellectual awakening, with organic flowing forms contrasting rigid educational structures to represent liberation of ideas.

Target Audience: Film enthusiasts, educators, and viewers seeking meaningful cinema about personal growth and courage to think differently.

THE ORIGINAL WAS EDITED IN PHOTOSHOP TO REACH THE FINAL RESULT.

The brain imagery shows:

  • Every student's potential to think freely

  • The light of knowledge breaking through darkness

  • Striving for your own soul even it might requires you to put in more effort

One teacher.
A group of students.
The courage to think differently.

Sometimes the most dangerous thing you
can do is be yourself.

A film about poetry, passion, and the power of standing up for what you believe in.

Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.


Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.


Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression. 

The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.


Target Audience: Indie music listeners, 

audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.

THE ORIGINAL WAS EDITED IN PHOTOSHOP TO REACH THE FINAL RESULT.

The brain imagery shows:

  • Every student's potential to think freely

  • The light of knowledge breaking through darkness

  • Striving for your own soul even it might requires you to put in more effort

One teacher.
A group of students.
The courage to think differently.

Sometimes the most dangerous thing you
can do is be yourself.

A film about poetry, passion, and the power of standing up for what you believe in.

Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.


Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.


Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression. 

The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.


Target Audience: Indie music listeners, 

audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.

THE ORIGINAL WAS EDITED IN PHOTOSHOP TO REACH THE FINAL RESULT.

The brain imagery shows:

  • Every student's potential to think freely

  • The light of knowledge breaking through darkness

  • Striving for your own soul even it might requires you to put in more effort

One teacher.
A group of students.
The courage to think differently.

Sometimes the most dangerous thing you
can do is be yourself.

A film about poetry, passion, and the power of standing up for what you believe in.