Exploring ideas through traditional media before digital execution
Brief: Self-initiated exploration of intimate-scale design combining traditional media with personal messaging for functional art objects.
Challenge: Work within bookmark format constraints while exploring emotional content through watercolor, mixed media, and hand lettering techniques.
Conceptual Approach: Traditional artistic techniques create authentic, handmade quality that contrasts with digital design environment, emphasizing personal connection and craftsmanship.
Target Audience: handmade craft enthusiasts, and readers seeking personalized functional art objects with emotional resonance.
Exploring ideas through traditional media before digital execution
Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.
Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.
Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression.
The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.
Target Audience: Indie music listeners,
audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.
Exploring ideas through traditional media before digital execution
Brief: Develop complete visual identity system for Marion Roch - logo, album cover, and brand applications.
Challenge: Create distinctive brand mark that captures the fluidity and emotional depth of Marion's music while maintaining versatility across digital and physical applications.
Conceptual Approach: Hand-lettered logo derived from water droplet experiments embodies the organic, flowing nature of Marion's musical expression.
The M and R letterforms merge like musical notes, while gold leaf application on album photography creates premium tactile experience.
Target Audience: Indie music listeners,
audiences seeking authentic artistic expression
in contemporary singer-songwriter genre.